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marketing and e-commerce trends shaping consumer behavior in hong kong
The MarketingPulse and eTailingPulse conferences, held by the Hong Kong Trade Development Council, attracted over 1,600 industry professionals from 22 countries, focusing on evolving marketing and e-commerce trends. Key discussions included the role of data and AI, the ASEAN market potential, and strategies targeting Gen Z consumers in Mainland China. The event featured insights from 80 international leaders and facilitated over 160 business matching meetings, enhancing networking opportunities within the industry.
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